INDUSTRY:
GRAPHIC DESIGN & DIGITAL MARKETING
CLIENT:
ATLETICA.IO
YEAR:
2025
EXPERIENCE:
GRAPHIC DESIGN
Social Media
about.
As the Digital Marketing Coordinator at Atletica, I led the visual rebranding of our Instagram account to better reflect the maturity and professionalism of our brand. After conducting audience research and analyzing our target profile, we identified the need for a cleaner, more cohesive aesthetic that aligned with our website and appealed to our main audience of busy, wellness-focused individual
results.
To achieve a more mature and professional look, I redesigned the visual identity of our Instagram by:
Updating Reels covers with minimalist imagery and clear, on-brand typography.
Replacing outdated Highlight covers with high-quality, uniform photos.
Introducing a refined design for post graphics, aligning with Atletica’s holistic, structured approach to fitness and coaching.
Writing and refining the copy for several posts to better communicate our message and tone of voice.
