INDUSTRY:
DIGITAL MARKETING
CLIENT:
SCHOOL PROJECT
YEAR:
2025
EXPERIENCE:
SEO & DATA ANALYSIS
SEO & Strategy Analysis
about.
This project involves creating an SEO-optimized landing page concept for a business, alongside an SEO strategy analysis.
The chosen company was Nowdays, a Brazilian lifestyle brand founded by Thainá Zanholo, with a strong focus on streetwear, alternative wellness, and cannabis culture.
research.
The keyword research was made using two tools: Google Keyword Planner or Ubersuggest.
Some of the on-page SEO elements:
Title tag: “Nowdays | Moda e autocuidado inspirados na cultura canábica – sem tabus” – ENG; “Nowdays | Fashion and self-care inspired by cannabis culture - no taboos.”
Meta description: “Descubra roupas, acessórios e itens de lifestyle que unem bem-estar, estilo e cultura canábica. Compre com frete grátis e sem tabus. “ – ENG; "Discover clothing, accessories and lifestyle items that combine well-being, style and cannabis culture. Shop with free shipping and no taboos.”
URL Slug: nowdays.com.br/bem-estar-canabico-moda
H1: “Reinvente seu bem-estar com estilo.” – ENG; “Reinvent your well-being in style.”
Alt text: “Bandeja prateada com elementos de cannabis e acessórios de bem-estar – estilo canábico contemporâneo” – ENG; “ “Silver tray with cannabis elements and wellness accessories - contemporary cannabis style.”
Mobile optimization: Clean layout, fast loading, large buttons.
results & optimization predictions.
